====================================================== AL SARGENT San Francisco, California cell: +1 415 742 1430 asargent@stanfordalumni.org http://www.linkedin.com/in/alsargent ====================================================== SUMMARY ====================================================== - Seasoned enterprise software product marketing manager. - 15 years of experience in product management and marketing, business development, sales, and engineering at Oracle, Mercury, and leading venture-funded startups such as Wily Technology. - Successfully led 10 initial product releases and over 50 follow-on releases. - Drove five new business development partnerships and one acquisition. - Experienced in Software-as-a-Service (SaaS), cloud computing, green IT, cleantech, and agile development. - Stanford University, BS Symbolic Systems (similar to computer science); UCLA Anderson School of Management, MBA ====================================================== EXPERIENCE ====================================================== Carbonetworks 2009-2010 Sr. Marketing Manager San Francisco (Carbonetworks provides cleantech SaaS solutions for corporations to shrink energy consumption and carbon footprints.) - Led broad range of marketing programs, including lead generation, sales enablement, web marketing/SEO, online advertising/SEM, social media, and customer webinars. - Exceeded lead generation targets by 10% in Q4 2009, and by 50% in January 2010. - Awarded "sales partner of the month" in August 2009 for contributions to the success of Carbonetworks' sales team. Dial Partners 2007-present Product Management Consultant San Francisco (Dial Partners provides services for product planning, product development, and product launch. Clients include:) Sauce Labs, Inc. 2008-2009 San Francisco (Sauce Labs provides a cloud-based service and that slashes functional test execution times, enabling developers to deliver higher quality software in less time.) - Led product development from conception to first customer deployment, reducing customer's test execution times by 90%. - Developed product requirements, defined REST API, and provided project management. - Generated over 350 qualified leads using SEO, SEM, and social media marketing; recruited twenty qualified beta customers; and provided initial training on how to use the service. - Defined product roadmap and pricing plan based on over 30 user interviews. - Led agile development team by managing sprints, maintaining backlog, and conducting daily standups. Wily Technology (acquired by CA) 2005 to 2007 Sr. Product Line Manager Brisbane, California (Wily Technology was the leading provider of enterprise application management solutions. CA acquired Wily in 2006.) - Led Wily's acquisition of TimeStock, dramatically expanding Wily's product line. Analyzed customer needs and competitive landscape, built revenue forecast, and presented business case to executive team, and performed due diligence. - Led and mentored a team of two product managers that expanded Wily's application management footprint, by formulating and executing product strategy, roadmap, requirements, pricing, positioning, launch, evangelism, sales training & sales enablement. - Promoted from Sr. Product Manager to Sr. Product Line Manager after just six months. Mercury (acquired by HP) 2002 to 2005 Sr. Product Marketing Manager Mountain View, California (Mercury was a global leader in application testing and monitoring. HP acquired Mercury in 2007.) - Grew QuickTest Professional product revenues from $5M in 2002 to $60M in 2004, moved it from fourth to first in market share, and won awards and analyst endorsements. - Aggressively expanded into new markets through business development activities, including partnerships with SAP, Oracle, Siebel, and PeopleSoft; Macromedia (Flash/Flex); Infragistics (.NET); Intuwave (mobile); SPI Dynamics (application security testing); and SlickEdit (developers). - Designed and implemented free trial download program that became the biggest lead source for Mercury's inside sales team, resulting in greater penetration of the SMB market. - Led both inbound and outbound product management activities, working with a team of 60 R&D staff, plus 500 sales engineers and account managers. - Successfully executed product strategy, roadmap, requirements, pricing, positioning, launch, evangelism, sales training & sales enablement. ListenPoint 2001 to 2002 Group Product Manager San Ramon, California (ListenPoint provided product management software to automate requirements gathering. Investors included Sigma Partners.) - Developed product strategy, defined requirements, built prototypes, formulated pricing and ROI model, interviewed customers, analyzed competition, refined research methodology, and created product collateral. - Led applications development from conception through beta, providing the foundation for 65% of ListenPoint's 2002 product revenue. Brodia 1999 to 2001 Senior Director, Product Management San Francisco (Brodia provided SaaS digital payments software for credit card issuers. Investors included Draper Fisher Jurvetson and Morgan Stanley Dean Witter.) - Managed five-person product management team that defined Brodia's web, wireless, and web services products. - Led engineering team of 15 that built Brodia Wallet version 1.5, improving product performance tenfold and increasing the range of supported web sites from 1,500 to over 100,000. - Helped acquire new partners Discover, MasterCard and Chase, doubling Brodia's distribution channel. Oracle Corporation 1996 to 1997 Product Marketing Manager Singapore - Directed 30 person team to deliver the Oracle Technology Summit, Oracle Asia Pacific's premier technical marketing program for 2000 business partners, including VARs, ISVs and systems integrators. - Increased Summit attendance tenfold and achieved a 95% satisfaction rating. - Supported sales team in strategic account engagements and delivered presentations at trade shows and seminars, leading to revenue growth of over 50% in 1996 and 1997. - Launched Oracle8, Oracle Application Server 2.0, and Oracle Developer, facilitating over $1 billion in revenues. Oracle Corporation 1994 to 1996 Sales Engineer Singapore - Won key contracts with Fuji Xerox and Mass Rapid Transit Corporation of Singapore, overcoming customer objections, providing crucial reference accounts, and increasing revenues by 50% in 1995. - Presented Oracle database and tools technologies at major industry conferences. - Taught courses on Oracle Internet products to technical and non-technical users, attaining a 98% satisfaction rating. Oracle Corporation 1992 to 1993 Software Engineer Redwood Shores, California - Designed and developed Oracle Help, a hypertext document browser similar to Netscape Navigator, used in Oracle Developer, the best-selling software development suite in 1994 with annual revenues of $350 million. Viewpoint Systems 1991 to 1992 Software Engineer San Mateo, California (Viewpoint Systems pioneered software that provided a rich client interface to legacy ERP applications.) - Designed and implemented C++ software modules in AccessPoint 1.0, Viewpoint's flagship product. ====================================================== EDUCATION ====================================================== UCLA Anderson School of Management 1999 MBA, concentration in Marketing Los Angeles, California - Elected: Director, Entrepreneur Association, the largest student organization at Anderson. - Awarded: 1998 Price Institute for Entrepreneurial Studies Academic Fellowship. - Selected: UCLA Ventures. Developed strategy & business plan for digital media online exchange. - Leadership: Computer Advisory Committee, Technical Section Representative. - Thesis: Examined alternative streaming video markets for Emblaze, Inc. Stanford University 1991 BS, Symbolic Systems (similar to computer science); concentration in Human-Computer Interaction (HCI) Stanford, California - Awarded: CSLI internship to research computational linguistics at Xerox PARC. Built C++ programs to convert regular expressions to finite state machines and implement a calculus to manipulate finite state automata. - Leadership: Led Stanford Varsity Sailing Team to Top-10 finish at 1989 national championships. Pragmatic Marketing 2006 Certification, Practical Product Management (Pragmatic Marketing is the industry standard in technology product management and marketing education. Details: http://www.pragmaticmarketing.com/) ====================================================== ADDITIONAL INFORMATION ====================================================== - Interests include hiking and snowboarding. - Coached Singapore's 1996 Olympic Sailing Team. - Mountain biked 500 miles over the Himalayas. - Recommendations available at http://www.linkedin.com/in/alsargent