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summary
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- Seasoned enterprise software product marketing executive.
- 15+ years of experience in product management and marketing, business development, sales, and engineering at Oracle, Mercury, and leading venture-funded startups such as Wily Technology.
- Successfully led 10 initial product releases and over 50 follow-on releases.
- Drove five new business development partnerships and one acquisition.
- Experienced in Software-as-a-Service (SaaS), cloud computing, and agile development.
- MBA from UCLA Anderson; BS Symbolic Systems (similar to computer science) from Stanford University
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experience
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2009 to 2010 |
| Sr. Marketing Manager |
San Francisco |
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Carbonetworks provides SaaS solutions enabling corporations to reduce their energy consumption and carbon footprint.
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- Led broad range of marketing programs, including lead generation, sales enablement, web marketing/SEO, online advertising/SEM, social media, and customer webinars.
- Exceeded lead generation targets by 10% in Q4 2009, and by 50% in January 2010.
- Awarded "sales partner of the month" in August 2009 for contributions to the success of Carbonetworks' sales team.
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2007-2009 |
| Product Management Consultant |
San Francisco |
| Dial Partners provides services for product planning, product development, and product launch.
Clients include: |
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Sauce Labs, Inc., San Francisco
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2008-2009
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Sauce Labs provides a cloud-based service and that slashes functional test execution times, enabling developers to deliver higher quality software in less time. |
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- Led product development from conception to first customer deployment, reducing customer's test execution times by 90%.
- Developed product requirements, defined REST API, and provided project management.
- Generated over 350 leads using online marketing techniques, including Google Adwords and Analytics, recruited twenty qualified beta customers and provided initial training on how to use the service.
- Defined product roadmap and pricing plan based on over 30 user interviews.
- Led agile development team by managing sprints, maintaining backlog, and leading daily standups.
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Archimedes, Inc., San Francisco
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2007-2008
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Archimedes provides a SaaS application that enables health care providers, pharmaceutical companies, doctors, insurance companies, and government agencies to provide better healthcare at a lower price. |
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- Developed requirements, market research plan, prototype, and pricing model for Archimedes ARCHeS, a new web-based interface and delivery platform for the Archimedes model that will be built and deployed over the next five years.
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2005 to 2007 |
| Sr. Product Line Manager |
Brisbane, California |
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Wily Technology was the leading provider of enterprise application management solutions. CA acquired Wily in 2006.
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- Led Wily's acquisition of TimeStock,
dramatically expanding Wily's product line.
Analyzed customer needs and competitive landscape, built revenue forecast, presented business case to executive team, and performed due diligence.
- Led and mentored a team of product managers that expanded Wily's application management footprint,
enabling better end-to-end visibility into customer transaction performance.
- Team responsibilities included product strategy, roadmap, requirements, pricing, positioning, launch, sales training & enablement, and evangelism.
Portfolio included products for monitoring response times at browsers, synthetic transaction robots, web servers, identity managers.
- Promoted from Sr. Product Manager to Sr. Product Line Manager after just six months.
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2002 to 2005 |
| Sr. Product Manager |
Mountain View, California |
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Mercury was a global leader in application testing and monitoring. HP acquired Mercury in 2007. |
- Grew QuickTest Professional's revenues from $5M in 2002 to $60M in 2004, moved it from fourth to first in market share,
and won awards and analyst endorsements.
- Aggressively expanded into new markets through business development activities, including partnerships with
SAP,
Oracle,
Siebel,
and
PeopleSoft;
Macromedia (Flash/Flex);
Infragistics (.NET);
Intuwave (mobile);
SPI Dynamics (application security testing); and
SlickEdit (developers).
- Designed and implemented free trial download program
that became the biggest lead source for Mercury's inside sales team, resulting in greater penetration of the SMB market.
- Led both inbound and outbound product management activities, working with a team of 60 R&D staff, plus 500 sales engineers and account managers.
- Responsibilities included product strategy, roadmap, requirements, pricing, positioning, launch, sales training & enablement, and evangelism.
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2001 to 2002 |
| Group Product Manager |
San Ramon, California |
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ListenPoint provided product management software to automate requirements gathering.
Investors included Sigma Partners.
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- Developed product strategy, defined requirements, built prototypes, formulated pricing and ROI model, interviewed customers, analyzed competition, refined research methodology, and created product collateral.
- Led applications development from conception through beta, providing the foundation for 65% of ListenPoint's 2002 product revenue.
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1999 to 2001 |
| Senior Director, Product Management |
San Francisco, California |
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Brodia was a premier provider of digital payments infrastructure software for credit card companies.
Investors included Draper Fisher Jurvetson and Morgan Stanley Dean Witter.
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- Managed product management team responsible for defining Brodia's web, wireless, and SOA products.
- Led product team of 15 that built Brodia Wallet version 1.5, improving product performance tenfold and increasing the range of supported web sites from 1,500 to over 100,000.
- Helped acquire new partners Discover, MasterCard and Chase, doubling Brodia's distribution channel.
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1992 to 1997 |
| Product Marketing Manager |
Singapore |
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Directed 30 person team to deliver the
Oracle Technology Summit, Oracle Asia Pacific's premier technical marketing program for 2000 business partners, including VARs, ISVs and systems integrators.
- Increased Summit attendance tenfold and achieved a 95% satisfaction rating.
- Supported sales team in strategic account engagements and delivered presentations at trade shows and seminars,
leading to revenue growth of over 50% in 1996 and 1997.
- Launched Oracle8,
Oracle Application Server 2.0, and
Oracle Developer, facilitating over $1 billion in revenues.
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| Sales Engineer |
Singapore |
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Won key contracts with Fuji Xerox and
Mass Rapid Transit Corporation of Singapore,
overcoming customer objections, providing crucial reference accounts, and increasing revenues by 50% in 1995.
- Taught courses on Oracle Internet products to technical and non-technical users, attaining a 98% satisfaction rating.
- Presented Oracle database and tools technologies at major industry conferences.
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| Software Engineer |
Redwood Shores, California |
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Designed and developed Oracle Help, a hypertext document browser similar to Netscape Navigator,
used in Oracle Developer,
the best-selling software development suite in 1994 with annual revenues of $350 million.
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Viewpoint Systems
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1991 to 1992 |
| Software Engineer |
San Mateo, California |
| Viewpoint Systems pioneered business intelligence software for efficient access to ERP data on Unix servers. |
- Built AccessPoint 1.0, one of the first Microsoft Windows C++ programs to enable intuitive, graphical access to Oracle,
Sybase, and other SQL databases.
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