Al Sargent

San Francisco, California 
cell: +1 415 742 1430 
asargent@stanfordalumni.org 
www.alsargent.com

summary

 
  • Seasoned enterprise software product marketing executive.
  • 15+ years of experience in product management and marketing, business development, sales, and engineering at Oracle, Mercury, and leading venture-funded startups such as Wily Technology.
  • Successfully led 10 initial product releases and over 50 follow-on releases.
  • Drove five new business development partnerships and one acquisition.
  • Experienced in Software-as-a-Service (SaaS), cloud computing, green IT, cleantech, and agile development.
  • Stanford University, BS Symbolic Systems (similar to computer science); UCLA Anderson School of Management, MBA
 

experience

 

Carbonetworks

2009 - 2010
Sr. Marketing Manager San Francisco
Carbonetworks provides cleantech SaaS solutions for corporations to shrink energy consumption and carbon footprints.
  • Led broad range of marketing programs, including lead generation, sales enablement, web marketing/SEO, online advertising/SEM, social media, and customer webinars.
  • Exceeded lead generation targets by 10% in Q4 2009, and by 50% in January 2010.
  • Awarded "sales partner of the month" in August 2009 for contributions to the success of Carbonetworks' sales team.
 

Dial Partners

2007 - 2009
Product Management Consultant San Francisco
Dial Partners provides services for product planning, product development, and product launch. Clients include:
 
  Sauce Labs, Inc., San Francisco 2008 - 2009
  Sauce Labs provides a cloud-based service and that slashes functional test execution times, enabling developers to deliver higher quality software in less time.
 
  • Led product development from conception to first customer deployment, reducing customer's test execution times by 90%.
  • Developed product requirements, defined REST API, and provided project management.
  • Generated over 350 leads using online marketing techniques, including Google Adwords and Analytics, recruited twenty qualified beta customers and provided initial training on how to use the service.
  • Defined product roadmap and pricing plan based on over 30 user interviews.
  • Led agile development team by managing sprints, maintaining backlog, and leading daily standups.
  Archimedes, Inc., San Francisco 2007 - 2008
  Archimedes provides a SaaS application that enables health care providers, pharmaceutical companies, doctors, insurance companies, and government agencies to provide better healthcare at a lower price.
 
  • Developed requirements, market research plan, prototype, and pricing model for Archimedes ARCHeS, a new web-based interface and delivery platform for the Archimedes model that will be built and deployed over the next five years.
 

Wily Technology (acquired by CA)

2005 - 2007
Sr. Product Line Manager Brisbane, California
Wily Technology was the leading provider of enterprise application management solutions. CA acquired Wily in 2006.
  • Led Wily's acquisition of TimeStock, dramatically expanding Wily's product line. Analyzed customer needs and competitive landscape, built revenue forecast, presented business case to executive team, and performed due diligence.
  • Led and mentored a team of two product managers that expanded Wily's application management footprint, enabling better end-to-end visibility into customer transaction performance, by formulating and executing product strategy, roadmap, requirements, pricing, positioning, launch, sales training & enablement, and evangelism.
  • Promoted from Sr. Product Manager to Sr. Product Line Manager after just six months.
 

Mercury (acquired by HP)

2002 - 2005
Sr. Product Manager Mountain View, California
Mercury was a global leader in application testing and monitoring. HP acquired Mercury in 2007.
  • Grew QuickTest Professional product revenues from $5M in 2002 to $60M in 2004, moved it from fourth to first in market share, and won awards and analyst endorsements.
  • Aggressively expanded into new markets through business development activities, including partnerships with SAP, Oracle, Siebel, and PeopleSoft; Macromedia (Flash/Flex); Infragistics (.NET); Intuwave (mobile); SPI Dynamics (application security testing); and SlickEdit (developers).
  • Designed and implemented free trial download program that became the biggest lead source for Mercury's inside sales team, resulting in greater penetration of the SMB market.
  • Led both inbound and outbound product management activities, working with a team of 60 R&D staff, plus 500 sales engineers and account managers.
  • Successfully executed product strategy, roadmap, requirements, pricing, positioning, launch, sales training & enablement, and evangelism.
 

ListenPoint

2001 - 2002
Group Product Manager San Ramon, California
ListenPoint provided product management software to automate requirements gathering. Investors included Sigma Partners.
  • Developed product strategy, defined requirements, built prototypes, formulated pricing and ROI model, interviewed customers, analyzed competition, refined research methodology, and created product collateral.
  • Led applications development from conception through beta, providing the foundation for 65% of ListenPoint's 2002 product revenue.
 

Brodia

1999 - 2001
Senior Director, Product Management San Francisco, California
Brodia provided SaaS digital payments software for credit card issuers. Investors included Draper Fisher Jurvetson and Morgan Stanley Dean Witter.
  • Managed five-person product management team that defined Brodia's web, wireless, and web services products.
  • Led engineering team of 15 that built Brodia Wallet version 1.5, improving product performance tenfold and increasing the range of supported web sites from 1,500 to over 100,000.
  • Helped acquire new partners Discover, MasterCard and Chase, doubling Brodia's distribution channel.
 

Oracle Corporation

1992 - 1997
Product Marketing Manager Singapore
  • Directed 30 person team to deliver the Oracle Technology Summit, Oracle Asia Pacific's premier technical marketing program for 2000 business partners, including VARs, ISVs and systems integrators.
  • Increased Summit attendance tenfold and achieved a 95% satisfaction rating.
  • Supported sales team in strategic account engagements and delivered presentations at trade shows and seminars, leading to revenue growth of over 50% in 1996 and 1997.
  • Launched Oracle8, Oracle Application Server 2.0, and Oracle Developer, facilitating over $1 billion in revenues.
 
Sales Engineer Singapore
  • Won key contracts with Fuji Xerox and Mass Rapid Transit Corporation of Singapore, overcoming customer objections, providing crucial reference accounts, and increasing revenues by 50% in 1995.
  • Taught courses on Oracle Internet products to technical and non-technical users, attaining a 98% satisfaction rating.
  • Presented Oracle database and tools technologies at major industry conferences.
 
Software Engineer Redwood Shores, California
  • Designed and developed Oracle Help, a hypertext document browser similar to Netscape Navigator, used in Oracle Developer, the best-selling software development suite in 1994 with annual revenues of $350 million.
 

Viewpoint Systems

1991 - 1992
Software Engineer San Mateo, California
Viewpoint Systems pioneered software that provided a rich client interface to legacy ERP applications.
  • Designed and implemented C++ software modules in AccessPoint 1.0, Viewpoint's flagship product.
 

education

 
 

UCLA Anderson School of Management

1999
MBA, concentration in Marketing Los Angeles, California
  • Elected: Director, Entrepreneur Association, the largest student organization at Anderson.
  • Awarded: 1998 Price Institute for Entrepreneurial Studies Academic Fellowship.
  • Selected: UCLA Ventures. Developed strategy & business plan for digital media online exchange.
  • Leadership: Computer Advisory Committee, Technical Section Representative.
  • Thesis: Examined alternative streaming video markets for Emblaze, Inc.
 

Stanford University

1991
BS, Symbolic Systems (similar to computer science), concentration in Human-Computer Interaction (HCI) Stanford, California
  • Awarded: CSLI internship to research computational linguistics at Xerox PARC. Built C++ programs to convert regular expressions to finite state machines and implement a calculus to manipulate finite state automata.
  • Leadership: Led Stanford Varsity Sailing Team to Top-10 finish at 1989 national championships.
 

Pragmatic Marketing

2006
Certification, Practical Product Management Burlingame, California
Pragmatic Marketing is the industry standard in technology product management and marketing education.
 

additional information

  • Interests include hiking and snowboarding.
  • Coached Singapore's 1996 Olympic Sailing Team.
  • Mountain biked 500 miles over the Himalayas.