Al Sargent

summary

• Seasoned enterprise software product marketing executive.
• 15+ years of experience in product management and marketing, business development, sales, and engineering at Oracle, Mercury, and leading venture-funded startups such as Wily Technology.
• Successfully led 10 initial product releases and over 50 follow-on releases.
• Drove five new business development partnerships and one acquisition.
• Experienced in Software-as-a-Service (SaaS), cloud computing, green IT, cleantech, and agile development.
• Stanford University, BS Symbolic Systems (similar to computer science); UCLA Anderson School of Management, MBA

experience

Carbonetworks

• Led broad range of marketing programs, including lead generation, sales enablement, web marketing/SEO, online advertising/SEM, social media, and customer webinars.
• Exceeded lead generation targets by 10% in Q4 2009, and by 50% in January 2010.
• Awarded "sales partner of the month" in August 2009 for contributions to the success of Carbonetworks' sales team.

Dial Partners

Wily Technology (acquired by CA)

• Led Wily's acquisition of TimeStock, dramatically expanding Wily's product line. Analyzed customer needs and competitive landscape, built revenue forecast, presented business case to executive team, and performed due diligence.
• Led and mentored a team of two product managers that expanded Wily's application management footprint, enabling better end-to-end visibility into customer transaction performance, by formulating and executing product strategy, roadmap, requirements, pricing, positioning, launch, sales training & enablement, and evangelism.
• Promoted from Sr. Product Manager to Sr. Product Line Manager after just six months.

Mercury (acquired by HP)

• Grew QuickTest Professional product revenues from $5M in 2002 to $60M in 2004, moved it from fourth to first in market share, and won awards and analyst endorsements.
• Aggressively expanded into new markets through business development activities, including partnerships with SAP, Oracle, Siebel, and PeopleSoft; Macromedia (Flash/Flex); Infragistics (.NET); Intuwave (mobile); SPI Dynamics (application security testing); and SlickEdit (developers).
• Designed and implemented free trial download program that became the biggest lead source for Mercury's inside sales team, resulting in greater penetration of the SMB market.
• Led both inbound and outbound product management activities, working with a team of 60 R&D staff, plus 500 sales engineers and account managers.
• Successfully executed product strategy, roadmap, requirements, pricing, positioning, launch, sales training & enablement, and evangelism.

ListenPoint

• Developed product strategy, defined requirements, built prototypes, formulated pricing and ROI model, interviewed customers, analyzed competition, refined research methodology, and created product collateral.
• Led applications development from conception through beta, providing the foundation for 65% of ListenPoint's 2002 product revenue.

Brodia

• Managed five-person product management team that defined Brodia's web, wireless, and web services products.
• Led engineering team of 15 that built Brodia Wallet version 1.5, improving product performance tenfold and increasing the range of supported web sites from 1,500 to over 100,000.
• Helped acquire new partners Discover, MasterCard and Chase, doubling Brodia's distribution channel.

Oracle Corporation

• Directed 30 person team to deliver the Oracle Technology Summit, Oracle Asia Pacific's premier technical marketing program for 2000 business partners, including VARs, ISVs and systems integrators.
• Increased Summit attendance tenfold and achieved a 95% satisfaction rating.
• Supported sales team in strategic account engagements and delivered presentations at trade shows and seminars, leading to revenue growth of over 50% in 1996 and 1997.
• Launched Oracle8, Oracle Application Server 2.0, and Oracle Developer, facilitating over $1 billion in revenues.

• Won key contracts with Fuji Xerox and Mass Rapid Transit Corporation of Singapore, overcoming customer objections, providing crucial reference accounts, and increasing revenues by 50% in 1995.
• Taught courses on Oracle Internet products to technical and non-technical users, attaining a 98% satisfaction rating.
• Presented Oracle database and tools technologies at major industry conferences.

• Designed and developed Oracle Help, a hypertext document browser similar to Netscape Navigator, used in Oracle Developer, the best-selling software development suite in 1994 with annual revenues of $350 million.

Viewpoint Systems

• Designed and implemented C++ software modules in AccessPoint 1.0, Viewpoint's flagship product.

education

UCLA Anderson School of Management

• Elected: Director, Entrepreneur Association, the largest student organization at Anderson.
• Awarded: 1998 Price Institute for Entrepreneurial Studies Academic Fellowship.
• Selected: UCLA Ventures. Developed strategy & business plan for digital media online exchange.
• Leadership: Computer Advisory Committee, Technical Section Representative.
• Thesis: Examined alternative streaming video markets for Emblaze, Inc.

Stanford University

• Awarded: CSLI internship to research computational linguistics at Xerox PARC. Built C++ programs to convert regular expressions to finite state machines and implement a calculus to manipulate finite state automata.
• Leadership: Led Stanford Varsity Sailing Team to Top-10 finish at 1989 national championships.

Pragmatic Marketing

additional information

• Interests include hiking and snowboarding.
• Coached Singapore's 1996 Olympic Sailing Team.
• Mountain biked 500 miles over the Himalayas.